Cardboard end cap displays
An Cardboard end cap display rack refers to the stand used for end‑cap display. End‑cap display means placing merchandise at both ends of shelves, facing shopping aisles. Products displayed on end‑caps can be single‑item goods or combined assortments. Combined displays usually deliver better results. A survey conducted in the United States shows that switching from single‑item end‑cap displays to combined‑item displays can greatly boost sales volume.
The end‑cap is the two ends of double‑sided central gondola shelves. It sees the heaviest foot traffic and the highest customer‑pass‑by frequency. End‑caps are generally used to showcase new releases and high‑profit goods recommended to shoppers.
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