Custom Corrugated Wine End-Cap Display Case Study
Topwon made a custom corrugated cardboard end-cap display for a wine promotion project. Nico, Topwon’s sales representative, managed the project from the first inquiry to shipment.
The display was designed for supermarkets, liquor stores, and promotional events. It helps brands put featured wines at the end of an aisle, where shoppers can see them easily.
Confidentiality Notice
This case study has been edited to protect client information. Product photos and some project details may not exactly match the final display supplied to the client.Need a custom corrugated cardboard end-cap display? Submit the inquiry form or chat with our team online.
What the Client Needed
The client needed a display for 750 ml wine bottles. It had to look good, support heavy glass bottles, and be easy for store staff to set up.
The key requirements were:
- Use recyclable corrugated cardboard.
- Display wine bottles safely and neatly.
- Show the brand logo, product images, and promotion message.
- Include space for price tags and product information.
- Ship flat to save shipping and storage space.
- Assemble quickly without tools.
- Work for holiday promotions, new product launches, and tasting events.
Wine bottles are heavy, so the display needed more than standard cardboard shelves. The shelf structure and base had to keep the display stable during use.
Display Design
Topwon used a simple, strong structure that combines product display, storage, and brand messaging.
| Part | Design | Benefit |
|---|---|---|
| Header | Brand logo, campaign image, and short message | Helps shoppers notice the display from a distance |
| Shelves | Shelf height and spacing matched the bottle size | Keeps bottles organized and easy to pick up |
| Reinforced shelves | Double-layer corrugated board and extra support pieces | Helps carry the weight of wine bottles |
| Side panels | Brand story, wine notes, origin, or food-pairing tips | Gives shoppers useful information |
| Price area | Space for price labels, promotion cards, or QR codes | Makes price updates easy |
| Base | Wide base with locking tabs | Improves stability |
| Flat-pack design | Knock-down parts packed flat | Saves freight and storage space |
| Tool-free assembly | Slots, tabs, and locking parts | Helps store staff set it up quickly |
Project Timeline
Nico coordinated the client, design team, factory, quality-control team, and shipping team throughout the project.
| Stage | Main Work | Typical Timing |
|---|---|---|
| Inquiry | Confirm bottle size, quantity, display location, and target order quantity | Days 1–2 |
| Requirements | Confirm size, load capacity, artwork, packing, and delivery date | Days 2–3 |
| Quotation | Quote based on display size, material, printing, quantity, and packing | Days 3–5 |
| Structural design | Design shelves, base, support parts, and assembly method | Days 5–8 |
| Artwork | Prepare the printed design with logo, images, and text | Days 7–10 |
| White sample | Make an unprinted sample to check size, assembly, and bottle fit | Days 10–13 |
| Load test | Test the shelves and base with bottles or equivalent weight | Days 12–15 |
| Printed sample | Check print colors, artwork, and final appearance | Days 15–18 |
| Final approval | Confirm final sample and approve mass production | Days 18–20 |
| Mass production | Print, die-cut, fold, glue, pack, and prepare goods | About 10–15 working days |
| Inspection | Check structure, print quality, quantity, and packing | 1–2 working days |
| Shipment | Confirm marks, documents, and shipping schedule | 2–5 working days |
The full process usually takes 30–40 working days, from the first discussion to goods ready for shipment.
The actual lead time depends on the display structure, order quantity, artwork readiness, sample changes, special finishes, inspection needs, and shipping schedule.
Key Checks Before Production
Before mass production, the client should confirm:
- Bottle size, weight, and number of bottles per shelf.
- Display size and number of shelves.
- Artwork, logo, text, colors, and QR codes.
- Price-tag position and promotion-message area.
- Sample assembly and bottle placement.
- Shelf strength and base stability.
- Carton marks, packing method, and shipping details.
Approving these details before production helps avoid delays, extra costs, and last-minute changes.
Result
The finished wine end-cap display gave the client a simple and effective way to promote selected wine bottles in store.
It helped the client:
- Create a clear wine promotion area at the end of an aisle.
- Show branding and product information in one place.
- Display glass bottles with reinforced cardboard shelves.
- Ship the display flat to reduce freight costs.
- Set up the display quickly without tools.
- Change the campaign for holidays, gift sets, new wines, or special offers.
Topwon can make custom corrugated cardboard end-cap displays based on your bottle size, display quantity, load requirement, artwork, budget, and shipping needs. Nico can support your project from design discussion to shipment.
For a custom wine end-cap display, submit the inquiry form or chat with Topwon online.
