Why Choose a Custom Retail Signage?
When selecting retail signage, there are usually a variety of options to choose from, such as floor cardboard standee display, counter standee, banner, flag, and so on. We can choose different types of custom retail signage when you plan to put it on different areas of the retail stores or supermarkets. Here are some benefits for the retail signage:
Reusable and Portable
The custom retail signage usually are used for some sales events such as branded advertising products or seasonal promotion. But they are reusable with no hidden or recurring costs. The high-quality prints with your company’s brand for the retail signage can be place in anywhere. Therefore, the custom retail signage are reusable and they are a cost-efficient method in terms of effective advertising to raise the company’s brand awareness. Furthermore, Such cardboard standee display won’t need any special tools to install the banner as it can be easily set up and taken down. Custom retail signage can be used with easy installation, storage and to re-announce services.
Attract Customers Attention and Raise Brand Awareness
To succeed in advertising for products and company, it is extremely important to make your products stand out and be an attention grabber with the custom retail signage. Firstly, they take up physical space and thus it is impossible for shoppers to ignore. Secondly, with custom printing artworks and texts, it can help to generate more interests in your products because of the visual impressions. The custom retail signage makes customers irresistible to the eye, arouse curiosity and attract potential customers’ attention.
Differences between cardboard banner store signs and cardboard standee displays
| Aspect |
Cardboard banner store sign |
Cardboard standee display |
| Core form |
Long strip, flat type (foldable/curled edge), no independent support structure |
Three-dimensional type with foldable support (mostly human-shaped/square standee), self-standing |
| Placement/hanging method |
Mainly hanging (lintel, window, shelf), also pastable (wall/counter) |
Floor-placed (store entrance, aisle, beside cash register); small desktop style for counter placement |
| Size characteristics |
Narrow and long, suitable for hanging space, flexible in size (from small counter strip labels to large lintel banners) |
Tall (floor style)/compact (desktop style), with emphasis on visual three-dimensionality |
| Functional focus |
Conveying basic information (store name, promotion slogans, prices, category prompts), focusing on identification |
Attracting visual attention (product display, character images, bestseller recommendations), focusing on display/drainage |
| Application scenarios |
Store lintel, window decoration, shelf classification, counter price tags |
Store entrance drainage, aisle bestseller display, cash register surrounding recommendations, event scene layout |
| Visual effect |
Flat and concise, direct information, integrated with the overall store decoration |
Three-dimensional and eye-catching, strong visual impact, becoming a in-store visual focus |
