Types of point of purchase displays

Although online shopping has become highly developed, traditional retail stores and supermarkets still dominate the market. Statistics show that approximately 72% of American consumers visit physical stores weekly. So how can we seize this opportunity and fully leverage in-store customers? Utilizing display racks—tools that combine marketing and storage—is one highly effective method. Below, Topwon introduces the types of point-of-purchase displays:

Freestanding POP Displays:

custom cardboard display stand

Freestanding displays are placed throughout retail stores, making them perfect for endcap displays or high-traffic areas like end of aisles or entranceways. They can also act as a POS display, to merchandise those last-minute items when customers are idling at checkout. Here are some of the best freestanding POP displays for your storefront:

Display Cases

Designed to securely present and showcase your merchandise, display cases are a popular POP display for any brick and mortar business. Display cases with LED lighting can highlight merchandise in their best light like jewelry, electronics, and other valuables.

Slatwall and Gridwall Fixtures

These modular systems allow you to adjust shelf space and display specific products to align with your retail marketing efforts. Add additional accessories like shelves, hooks, and pegs to hang merchandise and apparel and further customize your displays.

Dump Bins

Ideal for bulk items and discounted inventory, these dump bins promote impulse buying in-store and near the counter. Dump bins, or bulk retail bins, are great for…well…dumping in a bunch of miscellaneous items and letting your customers explore.

Wire Displays

Utilize wire displays for food merchandising, grocery stores, and convenience stores for their lightweight versatility, sleek appeal, and easy of portability.

Signage and Poster Stands

Utilize eye-catching signage to reinforce your brand’s messaging and direct shoppers’ attention to offers. Consider signage displays with integrated literature holders and merchandising racks to promote sales.

Countertop POS Displays:

acrylic countertop display case

Countertop displays are perfect for smaller products or last-minute impulse purchases. Placed at checkout areas and cash registers, they target shoppers’ attention during the final purchasing phase. Countertop POS displays come in several forms:

Acrylic Countertop Stands

Showcase smaller products like cosmetics or tech accessories with this sleek and cost-effective option.

Rotating Countertop Racks

Encourage browsing while customers wait at the checkout with these interactive racks. Perfect for jewelry, glasses, and collectibles.

Cardboard Display Rack

A cost-effective choice, ideal for point-of-purchase marketing campaigns, promoting new products or seasonal offers. Cardboard POP displays are an excellent, affordable choice for seasonal and pop-up merchandising.

Counter displays are portable units designed for flat surfaces. They work perfectly at checkout counters to encourage impulse purchases. You commonly use counter displays for small, seasonal, or consumable items such as gum, candy, lip gloss, and hand sanitizer.
Although counter displays are compact, you can use bright colors and vivid images to make them highly visible. If you sell items that customers often buy impulsively while waiting in line, a counter display fits your needs.

Countertop POS displays target shoppers’ attention during the final purchasing phase and include acrylic countertop stands, rotating countertop racks, and cardboard displays.

Specialty POP Displays

Glass Display Cases

Secure high-value items like jewelry or electronics in a clean, visible manner. These cases influence purchasing decisions by showcasing products in their best light (literally, with LED illuminated display cases) and making products seem more valuable.

Mannequins and Clothing Racks

These effective POP displays are essential for showcasing apparel and accessories. Utilize clothing racks with additional shelves to maximize your product selection and show off trending styles with mannequins and bust figures.

Integrated Digital Solutions

Highlight dynamic brand messaging and merchandising with digital solutions. These merchandise shelving units and literature holders offer digital screens with software that lets you easily manage content and quickly promote new sales and offers. Check out our selection of integrated digital merchandising solutions.

Digital Signage POP Displays:

digital product display shelf

Like we just mentioned, you can incorporate interactive elements and dynamic messaging with Displays2go’s digital signage solutions. These high-tech displays are perfect for promoting specific products or enhancing brand image with video content, keeping customers engaged in every area of your store, no sales associate required! With integrated solutions like shelves, hooks, and literature holders, these digital POP displays not only put the products right in front of the customer, but come equipped with the necessary software and applications to easily promote your brand messaging and promotions.

Floor Displays

Floor displays include all freestanding units, such as display bins, endcaps, and pallet displays. Many floor displays stand at eye level so customers easily notice your products. Consumers naturally focus on items at eye level, so these products typically outsell items placed higher or lower.
Standard floor displays include shelves for drinks, toys, electronics, snacks, and similar goods. You can use floor displays with hooks for lightweight items such as gift cards or batteries. Case stacker displays promote larger products like cases of beverages. A case stacker display often uses corrugated cardboard wrapped around stacked products, with bold graphics and brand logos.
Like all POP displays, you can customize the structure and add unique design elements. TOPWON builds every display to match your brand, specifications, and marketing goals.

Pallet Displays

Pallet displays are heavy-duty floor displays that sit on wooden pallets. They excel at promoting large volumes of merchandise and work well in spacious big-box retail stores.
Pallet displays drive sales because they offer high visibility, and customers can reach products from all four sides. Due to their size, manufacturers typically assemble pallet displays with products before delivery so stores can place them quickly using a forklift.
You can also choose half or quarter pallets if you need a durable, easy-to-access display smaller than a full pallet. TOPWON helps you select the right pallet display for your needs and retail requirements.

Endcap Displays

Endcap displays sit at the end of gondola shelving aisles. They come in multiple forms: freestanding units, retail signage, and inline displays.
Well-designed endcap displays greatly improve visibility and increase sales. Few customers walk every aisle, but nearly all shoppers see products placed in endcap displays.
Stores often use endcap displays to launch new products, promote seasonal items, or advertise sale products. Customers often assume endcap products are on sale even at full price, making endcap displays premium retail space.
Endcap displays often follow a theme, such as back-to-school supplies or snacks and drinks for special events. Retailers place endcap displays near complementary products to encourage multiple purchases.

Sidekick Displays (Power Wings)

Sidekick displays, also called power wings, are small and lightweight. Stores usually attach them to endcaps to highlight add-on items.
For example, you can place coffee on an endcap and use a sidekick display for coffee mugs. This combination encourages customers to buy both items as a complete set.
You also often see batteries in sidekick displays next to electronics, so customers stock up to power their new devices.
When you display complementary products together, customers impulsively buy add-ons to complete their purchase. They also find items more easily, which improves their shopping experience.

Dump Bins

Display bins, also known as dump bins, are large container-style displays. They usually feature a simple square or hexagonal structure and are easy to set up. You can use large, eye-catching graphics and text to attract customers.
Display bins work best for large quantities of loose, oddly shaped, unpackaged, or fast-moving products. You can add inserts to organize items inside the bins. Customers can quickly grab products and place them in their carts.

Inline Displays

Inline displays are compact, space-saving units designed to sit on shelves alongside other products. They place your items directly in customers’ line of sight, making them ideal for limited-space promotions and impulse or trial purchases.
You often use inline displays for small consumable items such as cosmetics, candy, or gum. They also promote impulse items like magazines near checkout areas.

Gravity Feed Displays

Gravity feed displays serve as effective merchandising tools that keep products organized in a functional and attractive way.
The sloped shelves in gravity feed displays keep your product selection looking fully stocked. When a customer takes a product from the front, the next item automatically moves forward.

Digital Signage POP Displays

Digital signage solutions incorporate interactive elements and dynamic content. These high-tech displays promote products and enhance brand image through video content and keep customers engaged across the store.

In summary, display racks come in a wide variety of types. Beyond the classification methods mentioned above, they can also be categorized based on different dimensions. For instance, similar to the product classifications on Topwon’s website, they can be grouped by production materials, specific industry applications, structural design, or even by holiday themes.