Sidekick Displays or Endcap Displays: Which Works Better for Your Store?

When shop owners pick display stands for their stores and goods, they often feel confused by many industry terms. Some display stands sound alike, but they are quite different in structure, strengths and weaknesses. A wrong choice will not bring good sales results. Today, Topwon will explain the differences between sidekick displays and endcap displays in detail.

What is a Sidekick Displays?

Sidekick meaning: a sidekick display is also known as a power wing or side display. It is designed to make full use of store space for products.

Stores usually place it in busy areas to encourage customers to buy things on impulse. It helps sell slow-moving goods quickly and test new products too. Shop owners first put new items in small quantities to check market feedback. If products sell well, they will stock more later.

Most sidekick displays are made of cardboard. Some have shelves to pile up goods. Others come with single-product slide devices. They work just like the push levers for forks and straws in fast-food restaurants.

You can also make them open-style to hang products. People often install them with metal wire baskets and panels on both sides of aisle shelves. Simply put, we hang these displays next to regular shelves.

Moreover, you can place a sidekick display alone anywhere in a store. We suggest printing words, pictures and social media tags on it. These contents introduce products to customers and drive more sales.

What is a Retail Endcap Displays?

Endcap meaning: An retail endcap display rack at the end of aisles or beside checkout counters. It makes good use of corner space to show more goods, so people also call it an end aisle display. You can fix it to aisle ends or set it up independently.

Just like sidekick displays, endcaps use promotional words and pictures to arouse customers’ desire to buy.

Shoppers see endcaps when they walk into or out of main aisles. Products on endcaps usually match goods on nearby shelves. For example, an endcap in the beauty area often shows new makeup lines from famous brands.

An endcap mainly promotes one or several products to boost sales. For this reason, stores always put endcaps in the busiest areas.

Most endcaps are built with corrugated cardboard or steel. Workers choose materials according to the types of goods to be displayed.

Key Differences Between Sidekick and Endcap Displays

The two types of displays share some similarities, but you need to know their main differences before making a choice.

Size

Endcaps are larger in overall size. They are the better choice for big products or large quantities of goods. Sidekick displays work as extra attachments next to shelves, so they cannot hold heavy items. People usually place small, light and low-priced goods on them.

Placement

This is the biggest difference in retail stores. Endcaps do not have flexible placement. However, you can put sidekick displays almost everywhere in a store, such as the middle of aisles and beside checkout counters.

How to Boost Sales with These Two Kinds of Displays

Now let’s talk about how these displays help stores attract new customers and increase sales.

Catch Shoppers’ Attention

Attractive point-of-purchase displays easily draw people’s eyes in stores. Nice designs help your products stand out from competitors and leave a deep impression on shoppers. The more eye-catching a display is, the more likely customers will buy your goods and remember your brand.

Build Brand Awareness

This is another useful way to raise sales. Point-of-purchase displays are cost-effective tools for brand promotion in physical stores. Creative designs make shoppers curious about your products. More brand exposure builds customer loyalty and brings repeat purchases.

Act as In-store Advertisements

Traditional ads lead people to visit websites or physical stores. But these displays drive instant purchases on site. They clearly show product features and advantages with simple descriptions, and finally increase in-store sales.

Suitable Products for Display

You should mainly choose cheap and small goods for these displays. They are the items that customers love to pick up on a whim. You can also run special promotions to encourage more buys.

Clear Out Stock Efficiently

Both displays work well to sell old stock. Sidekick displays are ideal for scattered leftover goods and short-shelf-life small items. Endcaps have larger space for slow-selling products and full cartons of goods. With eye-catching layouts and discounts, stores can sell overstock quickly, cut storage losses and speed up capital turnover.

Test Market Response for New Products

Sidekick displays take little space and are easy to move. You can launch new products in small batches to test market reaction at low cost. If new products sell well, you can increase stock and use endcaps for large-scale promotion. Endcaps also help popular new products gain wider recognition fast.

Sell Related Goods and Raise Order Value

You can place matching products together for combined sales. For example, put small accessories on sidekick displays next to daily necessities. In food sections, use endcaps to show drinks and snacks as sets. This practice encourages customers to buy more than one item and raises the average order value.

Create Promotion Zones and Nice Shopping Atmosphere

Use endcaps to build themed promotion areas for sale items, gift sets and product bundles. Place sidekick displays beside different shelves to bring in more customers. A strong promotion atmosphere reminds shoppers of limited offers and stimulates their buying desire.

Adjust Shopping Routes and Lengthen Stay Time

Arrange sidekick displays in aisles, corners and checkout areas. Cooperate with endcaps to guide shoppers to walk further into the store. The longer customers stay, the more products they see, and the more sales you will get.

Besides, please place goods at customers’ eye level. No one wants to bend down or stretch arms high to get their favorite products.

In short, we hope you can tell sidekick displays and endcap displays apart clearly. There is no absolute better choice between them. In real retail business, shop owners always use different displays together. Each type has its own unique strengths.