Paper display stands are the AI of the retail industry.

Perhaps the younger generation finds it hard to imagine the traditional retail store sales model, where stores once employed large numbers of salespeople. They would promote various products and provide detailed introductions. While this service offered greater customer engagement, larger stores required more sales staff, leading to higher labor costs for retailers. Consequently, promotional display racks emerged as a natural solution, with corrugated cardboard displays now being the popular choice. Their low production cost allows for quick customization and setup based on promotional needs.

Traditional sales models have largely disappeared from large shopping malls. Salespeople rarely recommend products to you anymore. Instead, all goods are displayed by category on shelves for consumers to select independently. When you spot an item you like, you go to purchase it. In this sales model, the form of product packaging directly impacts sales volume. This presents a greater challenge for sales packaging design—product packaging must capture consumer attention within a very short timeframe, or it risks losing the opportunity to be sold.

As a crucial link between products and their environment, display racks and presentation packaging play an increasingly vital role in this consumer-facing setting. They take on the responsibility of self-promotion, attracting shoppers, and enhancing product competitiveness—a function that manufacturers increasingly prioritize.

In essence, paper display racks can be seen as the AI of the retail industry. They eliminate the need for numerous sales staff, possess inherent promotional capabilities, and boost store sales. Replacing workers while performing self-promotion—isn’t that precisely the hallmark of AI?