Some creative cosmetics display ideas

By Shenzhen Topwon Group Co.,Ltd

Oct 23, 2024

Table of Contents

Theme and Seasonal Display (8)

1. Christmas & Holiday Theme

Detailed description

Decorate the store according to different festivals (e.g. Christmas, Valentine’s Day, Halloween, Easter, Thanksgiving, Mid-Autumn Festival). You can use holiday-specific decorations, such as Christmas trees, colored lights, heart-shaped decorations, pumpkins, holiday wreaths and festive ornaments, and launch holiday-limited products, gift sets or exclusive combo packages.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All offline cosmetic retail stores	1–3 weeks before and after major festivals	Shopping mall in-store promotion
Beauty specialty chain stores	Holiday eve to holiday end	Street store front window display
Boutique makeup & skincare shops	Full holiday promotional cycle	Counter themed display
Airport & duty-free beauty shops	Global mainstream holiday season	Limited gift box sales area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Holiday themed POP display stand
Holiday decorations holder
Limited edition gift box display stand
Festival promotional tiered display rack
Holiday window cardboard display prop

2. Four Seasons Theme

Detailed description

Adjust the store color matching, overall layout and display layout with the change of seasons. Adopt bright fresh green, pink and pastel tones in spring; vibrant high-saturation bright colors in summer; warm orange, brown and caramel tones in autumn; cold gray, blue plus snowflake, frost and winter plant elements in winter. Match seasonal featured products for targeted display.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All cosmetic & skincare physical stores	Whole year round, seasonal switching	Regular store atmosphere upgrading
Daily chemical supermarket beauty counters	Spring/Summer & Autumn/Winter new product launch	Seasonal new product promotion
Online offline integrated beauty stores	Quarterly seasonal marketing node	Entrance & aisle themed display
Franchise beauty retail stores	Seasonal discount promotion period	Bulk seasonal goods display area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Four Seasons Theme POP Display
Seasonal product display stand
Seasonal promotional poster stand
Seasonal color matching layered display rack
Four seasons window decorative cardboard stand

3. Natural Inspiration Style

Detailed description

Use natural texture materials (e.g. wood grain cardboard, stone pattern paper) to make display racks, and place potted green plants, dried flowers, straw and plant ornaments as decoration. The product display area can imitate natural landscape scenes such as forests, gardens, meadows and pastoral style, highlighting pure and healthy product positioning.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Natural & organic skincare brand stores	Whole year round	Brand image themed display
Plant ingredient cosmetic specialty stores	Spring & summer natural promotion season	Core product central display area
Green eco-friendly beauty boutique	New product listing period	Store entrance image display
Organic daily chemical chain stores	Environmental protection marketing activity cycle	Green product concentrated display area

Recommendation index

★★★★

Types of cardboard displays to consider using

Natural style display stand
Plant decorative stand
Eco-friendly product display stand
Forest garden themed tiered display rack
Natural texture counter display stand

4. City Night Scene Style

Detailed description

Simulate the prosperous city night scene atmosphere, use LED light strips, neon lights, night view pattern cardboard to create a modern trendy urban sense. Focus on displaying night life matching makeup products, such as sequin eyeshadow, long-lasting lipstick, waterproof eyeliner and luminous makeup limited editions.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Beauty shops in busy downtown commercial districts	Evening business peak period, all year round	Store front window night scene display
Trendy makeup brand flagship stores	Weekend & holiday night consumption peak	Youth trend product special area
Bar & surrounding fashion beauty stores	Night entertainment peak season	Party makeup themed display
Shopping mall fashion beauty counters	Autumn & winter night makeup promotion	LED lighting combined display area

Recommendation index

★★★★

Types of cardboard displays to consider using

Modern urban style display rack
LED light strip decorative rack
Night makeup product display stand
Neon pattern cardboard display prop
City night scene layered makeup display stand

5. Retro Style

Detailed description

Create a strong nostalgic retro atmosphere through classic vintage elements such as old-fashioned dressing table modeling, retro poster printing, vintage camera and classic antique ornaments. Select classic timeless makeup products such as retro red lipstick, pearl foundation, classic perfume and vintage skin care sets for key display.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brands with long historical heritage	Brand anniversary celebration	Classic heritage product exhibition area
Vintage trend themed beauty boutiques	All year round retro style operation	Whole store atmosphere matching display
Classic domestic & foreign old makeup brand stores	Retro trend marketing season	Classic bestseller centralized display
High-end antique beauty collection shops	Exhibition & sales activity period	Vintage limited edition product display

Recommendation index

★★★★

Types of cardboard displays to consider using

Vintage style display stand
Vintage item stand
Classic product display stand
Retro poster background display rack
Old-fashioned dressing table type cardboard display stand

6. Future Technology Sense Style

Detailed description

Adopt modern minimalist and technological materials and design techniques, matching mirrored silver gray tone, simulated stainless steel texture and LED display screen to build a futuristic technology space. Equip with virtual makeup mirror, intelligent skin testing and other high-tech interactive devices, suitable for displaying high-tech skin care and intelligent beauty equipment products.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Youth-oriented fashion beauty brands	All year round new trend promotion	Young consumer themed experience area
High-tech intelligent skincare equipment stores	New technology product launch period	Intelligent beauty equipment display area
Internet trendy beauty chain stores	Online celebrity trend marketing cycle	Store internet celebrity punch display area
Shopping mall fashion trend beauty counters	Summer youth consumption peak	Technology sense new product promotion area

Recommendation index

★★★★

Types of cardboard displays to consider using

Technology style display stand
LED display stand
Interactive experience display stand
Futuristic geometric modeling display rack
Tech sense layered product display stand

7. Cultural Characteristics Style

Detailed description

Carry out store style design and display layout according to the characteristic culture of different countries and regions. For Japanese style: match washi cardboard, cherry blossoms, tatami and ukiyo-e elements; French style: French floral patterns, vintage perfume bottles and palace style decoration; Chinese style: classical cloud pattern, ink painting and traditional flower and bird elements.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
International cross-border beauty brand stores	All year round brand image display	Multi-cultural product exhibition area
National trend & regional characteristic beauty shops	Traditional festivals & cultural promotion season	National trend themed store display
Imported specialty cosmetic franchise stores	Foreign festival & cultural promotion period	Imported regional product special display
Cultural and creative beauty integrated stores	Cultural exhibition and sales activity cycle	Regional cultural style themed display

Recommendation index

★★★★

Types of cardboard displays to consider using

Cultural theme display rack
Regional characteristic decorative rack
International product display stand
National trend & foreign style background display stand
Cultural element layered gift box display rack

8. Ocean Fantasy Style

Detailed description

Take blue, aqua blue and mint blue as the main tone, decorated with shells, starfish, coral, conch and other marine characteristic elements. Equip with simulated aquarium setting and loop playing underwater world video, focusing on displaying sunscreen, refreshing skin care, body care and vacation makeup products suitable for summer vacation.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Seaside scenic area & beach peripheral beauty stores	Summer tourist peak season	Vacation travel product display area
All cosmetic & skincare retail stores	Annual summer promotion period	Summer refreshing product themed display
Leisure resort supporting beauty shops	Spring and summer vacation cycle	Travel skincare & makeup set display
Shopping mall daily chemical beauty counters	May–August summer marketing node	Sunscreen & summer limited product promotion

Recommendation index

★★★★

Types of cardboard displays to consider using

Ocean theme display rack
Marine life decorative rack
Summer vacation product display stand
Seaside vacation layered display stand
Blue ocean style window cardboard display prop

Product Organization and Classification

Arrangement by Color

Detailed description

Arrange similar products by color from light to dark or from cool to warm tones. For example, lipstick, eyeshadow palettes, etc. can be displayed by color gradient.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic retail stores	Year-round daily operation	Counter gradient arrangement display
Makeup specialty chain stores	New color collection launch season	Full wall color classification display
Shopping mall beauty counters	Daily regular display arrangement	Lipstick & eye shadow centralized display area
Online-offline integrated beauty shops	Visual image upgrading period	Store entrance color matching display zone

Recommendation index

★★★★★

Types of cardboard displays to consider using

Color gradient display
Display cabinets with adjustable tiers
Color Separation Tabs

Functional Area Division

Detailed description

According to the function of the product (such as skin care, color cosmetics, perfume, etc.) to divide the different display areas, and set up clear signs in each area.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Multi-brand collection beauty stores	Year-round fixed layout	Store overall functional zoning
Large-scale cosmetic specialty stores	Store renovation & layout adjustment	Districted category display layout
Department store cosmetics counters	Daily standardized operation	Skincare / Makeup / Perfume partition display
Large supermarket beauty & personal care area	Merchandise restocking period	Category partition guided display

Recommendation index

★★★★★

Types of cardboard displays to consider using

Functional partition display rack
Categorized label rack
Functional introduction poster rack

Brand Area

Detailed description

Set up an independent display area for each brand, through different design styles and decorative elements to distinguish the characteristics of different brands.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Multi-brand collection beauty stores	Year-round brand settled operation	Independent brand exclusive display zone
Department store cosmetics area	Brand image promotion period	Brand independent counter display
High-end boutique cosmetic shops	Brand anniversary & promotion	Featured brand image display area
Imported cosmetics franchise stores	New brand entry layout	Independent brand partition display

Recommendation index

★★★★

Types of cardboard displays to consider using

Brand Exclusive Display
Brand background wall
Brand logo rack

New Product Recommendation

Detailed description

Set up a special new product display rack or counter to highlight the latest products on the market. Eye-catching logos and special lighting effects can be used to attract customers’ attention.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Quarterly new product launch	Entrance hot new product display area
Brand flagship stores	Seasonal new series release	Special new product central display counter
Chain beauty retail stores	Monthly new goods arrival	Aisle prominent new product promotion stand
Duty-free & airport beauty shops	Global new product listing period	Limited new product priority display zone

Recommendation index

★★★★★

Types of cardboard displays to consider using

New product display rack
New product promotion poster stand
Lighting effect display stand

Travel Set Collection

Detailed description

Concentrate on displaying small-sized products suitable for traveling, such as mini bottles of skincare products, portable make-up tools, and so on.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Airport duty-free beauty stores	Year-round travel peak	Travel size set dedicated display area
Stores near tourist attractions	Vacation & travel season	Portable travel cosmetics centralized display
High-end hotel supporting beauty shops	Holiday travel rush	Guest travel skincare & makeup set display
Urban boutique cosmetic shops	Spring & autumn travel peak	Mini portable product themed display zone

Recommendation index

★★★★

Types of cardboard displays to consider using

Travel set display stand
Portable product display case
Travel themed POP display stand

Limited Edition Special Display

Detailed description

Set up a special display area for limited edition goods, highlighting their scarcity and uniqueness through unique packaging and decoration.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
High-end cosmetic boutique stores	Limited edition launch period	Premium limited product exclusive display area
Brand flagship stores	Anniversary & festival limited release	Limited collector’s edition display counter
Luxury beauty department store counters	Global limited batch landing	High-value limited goods independent display zone
Imported high-end cosmetic shops	Seasonal limited series listing	Scarce limited edition highlighted display

Recommendation index

★★★★

Types of cardboard displays to consider using

Limited edition display stand
Limited edition packaging display box
Limited edition information display board

Best Selling Point Display

Detailed description

Put the best-selling products in a conspicuous position, such as at the entrance or near the cash register, with eye-catching logos and slogans.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Entrance & checkout hot sale display area
Community chain beauty stores	Monthly sales ranking update	Bestseller prominent recommendation stand
Shopping mall beauty counters	Promotion & discount period	Hot item eye-catching centralized display
Online-offline integrated beauty stores	Marketing campaign cycle	Popular product drainage display zone

Recommendation index

★★★★★

Types of cardboard displays to consider using

Best selling point display stand
Sales Champion Product Display Stand
Sales data display board

Trial Wear Experience Corner

Detailed description

Set up a special area for customers to try the products, equipped with mirrors, make-up removers and other aids, and provide trial samples.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic retail stores	Year-round daily service	In-store makeup trial experience area
Brand direct-operated flagship stores	New product trial promotion period	Professional makeup trial service corner
Large cosmetic specialty stores	Weekend & holiday passenger peak	Open trial experience interactive zone
Trendy youth beauty boutiques	Internet celebrity product promotion	Influencer makeup trial experience display area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Trial set display rack
Trial set distribution box
Trial experience description rack

Gift Box Combination Sales

Detailed description

Pre-assembled gift sets and placed on a special display for customers to shop. It can include holiday gift box, birthday gift box and so on.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All cosmetic retail stores	Before and after major festivals	Holiday gift box dedicated display area
High-end cosmetic boutique stores	Birthday & anniversary gift season	Custom gift set combination display zone
Shopping mall beauty counters	Valentine’s Day / Christmas promotion	Festival gift set hot sale display stand
Duty-free beauty shops	Holiday travel gift-giving peak	Premium gift box package centralized display

Recommendation index

★★★★

Types of cardboard displays to consider using

Gift box display stand
Gift box combination display stand
Holiday gift box promotional rack

Interaction and Experience

Virtual Makeup Trial Mirror

Detailed description

Installation of an AR (Augmented Reality) makeup trial device that allows customers to see how their makeup will look without actually applying it. A variety of makeup choices can be provided, including different eye shadows, lipsticks, blushes, and so on.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
High-end beauty retail stores	Year-round intelligent experience operation	In-store AR makeup interactive experience area
Shopping mall premium cosmetic counters	Holiday & weekend passenger peak	Intelligent trial mirror drainage display zone
Brand high-end flagship stores	New technology experience promotion	Tech beauty interactive experience corner
Upscale downtown beauty boutiques	Image upgrading & trend marketing	Internet-famous AR makeup punch-in area

Recommendation index

★★★★★

Types of cardboard displays to consider using

AR makeup trial mirror holder
Decorative stand around the trial mirror
Instructions for use and reminder boards

Professional Consultation Station

Detailed description

Set up a dedicated area with a beauty consultant or skin specialist to provide professional skincare advice and makeup tips. A regular schedule of consultation services can be arranged.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic retail stores	Year-round daily service	On-site professional consulting service area
Large cosmetic specialty stores	Weekend & holiday service peak	Fixed skin consultation exclusive zone
Skincare brand direct sales stores	Seasonal skin care promotion period	Professional beauty guidance display area
Shopping mall comprehensive beauty counters	Member exclusive activity cycle	VIP one-on-one consulting station layout

Recommendation index

★★★★★

Types of cardboard displays to consider using

Consultation desk backdrop
Consultation schedule display rack
Specialist introduction poster stand

DIY Workshop

Detailed description

Handicraft activities, such as homemade facial masks and perfume making, are held regularly. Through these activities, customers can not only learn new skills, but also have a deeper understanding of the products.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand beauty flagship stores	Holiday & vacation activity season	Regular DIY interactive workshop area
High-end beauty boutiques	Member theme activity cycle	Handmade experience themed display zone
Shopping mall experiential beauty stores	Weekend parent-child & lady gathering period	DIY handmade product activity venue layout
Natural organic skincare brand stores	Environmental & lifestyle promotion	Raw material display + DIY experience area

Recommendation index

★★★★

Types of cardboard displays to consider using

DIY workshop information display rack
Workshop material display rack
Activity schedule display cardboard

Personalization and Customization Service

Detailed description

Provide on-site color mixing and engraving services so that customers can have unique products. For example, on-site mixing exclusive color lipstick or engraving the customer’s name on the package.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
High-end beauty boutiques	Holiday gift-giving peak	Personal custom service exclusive counter
Brand flagship stores	Anniversary & limited customization period	On-site engraving and color mixing service area
Luxury cosmetic specialty stores	VIP member service period	Exclusive customized product display zone
Characteristic trendy makeup shops	Valentine’s Day & birthday gift season	Personalized custom order display area

Recommendation index

★★★★

Types of cardboard displays to consider using

Customized service introduction display
Customized option display board
Personalized sample displays

Social Media Wall

Detailed Description

Set up a display or wall that shows photos and reviews of customers using the product that they share on social media. Encourage customers to take photos and share them using specific hashtags.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round online social operation	In-store social media interactive photo wall
Internet-famous trend beauty shops	Influencer promotion cycle	Customer sharing punch-in display wall
Chain beauty retail stores	New product marketing promotion	User real experience review display area
Shopping mall beauty flagship counters	Holiday offline drainage activity period	Hashtag sharing guide display zone

Recommendation index

★★★★

Types of cardboard displays to consider using

Social media wall background
Sharing guide display stand
Interactive screen holder

Seminars of an Educational Nature

Detailed Description

Regular seminars or workshops on skincare knowledge, makeup tips and more. Industry experts are invited to give lectures and provide live demonstrations.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand beauty flagship stores	Quarterly professional sharing session	Beauty knowledge seminar dedicated area
Large-scale comprehensive cosmetic stores	Seasonal skin care popular science period	Expert lecture and live demo layout
High-end skincare brand experience stores	Member exclusive training activity cycle	Professional skill exchange display area
Beauty industry chain exhibition stores	Industry exchange & popular science month	Seminar information and scene arrangement

Recommendation index

★★★★

Types of cardboard displays to consider using

Seminar information display
Seminar schedule display cardboard
Expert introduction poster rack

Customer Evaluation Board

Detailed description

Set up an area that allows customers to leave their feedback on products. It can be a cardboard guestbook or a digital message board. Regularly updated to display the latest customer reviews.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Customer message and feedback display area
Chain beauty retail outlets	Service quality improvement period	Real user evaluation publicity zone
Brand offline experience stores	New product trial feedback collection period	Guestbook message leaving display corner
Shopping mall beauty counters	Member satisfaction activity cycle	Digital evaluation board placement area

Recommendation index

★★★★

Types of cardboard displays to consider using

Customer evaluation display rack
Guestbook Placement Rack
Digital message board holder

Decoration and Environment Creation

Art Installation

Detailed description

Invite an artist to create an artwork that fits with the brand concept and place it in a prominent position in the store. It can be sculpture, mural or other forms of artwork.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand flagship stores	Brand image upgrading period, annual art promotion	Store entrance or central art display area
Beauty stores combined with art exhibitions	Art exhibition cooperation cycle	Artwork + product integrated display zone
High-end luxury beauty boutiques	Anniversary & limited theme activities	Exclusive art installation punch-in area
Cultural and creative beauty integrated stores	Seasonal art theme promotion	Artwork and cultural product matching display

Recommendation index

★★★★

Types of cardboard displays to consider using

Art installation backdrop
Artwork introduction display stand
Interactive art installation stand

Green Plant Wall

Detailed description

Planting green plants on the walls of the store beautifies the space and purifies the air. You can choose indoor plants that are easy to maintain, such as succulents and ferns.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Store wall decoration & space greening
Natural organic skincare brand stores	Whole year brand image display	Green plant wall + natural product integrated display
Shopping mall beauty counters	Spring & summer fresh theme promotion	Entrance or aisle greening display zone
Community chain beauty stores	Seasonal space renewal period	Relaxing shopping environment creation

Recommendation index

★★★★★

Types of cardboard displays to consider using

Plant wall background
Plant care guide display
Plant species introduction cardboard

Warm Lighting Design

Detailed description

Use soft lighting and warm color lighting to create a comfortable and warm shopping atmosphere. Accent lighting can be set up in the product display area and makeup-testing area.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Whole store atmosphere creation
Makeup trial specialty stores	Whole year service period	Makeup-testing area accent lighting display
High-end beauty boutiques	Evening business peak & holiday	Warm and high-end shopping atmosphere creation
Chain beauty retail stores	Store renovation & lighting upgrade	Product display area key lighting layout

Recommendation index

★★★★★

Types of cardboard displays to consider using

Lighting effect display
Lighting design illustration cardboard
Product display light box

Music Playing

Detailed description

Play relaxing and pleasant background music to enhance customers’ shopping experience. You can choose the music style that matches with the brand image, such as light music, jazz and so on.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Whole store background music playing
Trendy youth beauty stores	Weekend & holiday passenger peak	Fashion music style matching display
High-end spa & beauty integrated stores	Whole year service period	Relaxing music + comfortable experience matching
Brand flagship stores	Theme promotion period	Music style & brand theme integration

Recommendation index

★★★★

Types of cardboard displays to consider using

Music playback equipment display
Music style introduction cardboard
Music playing schedule

Fragrance Spray

Detailed Description

Enhance the shopping experience with the appropriate use of scent, choosing perfumes or essential oils that are consistent with the brand’s image. It can be sprayed regularly through an automatic sprayer.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Whole store scent atmosphere creation
Perfume specialty stores	Whole year brand promotion	Scent experience + product display integration
High-end beauty boutiques	Holiday & VIP service period	Premium scent experience area
Skincare brand stores	Seasonal promotion period	Scent & product efficacy matching display

Recommendation index

★★★★

Types of cardboard displays to consider using

Fragrance Spray Equipment Display
Fragrance sample display rack
Fragrance information cardboard

Storytelling Wall

Detailed description

Through pictures and words to tell the story behind the brand or the development of a star product. Can set up a special wall or display area.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand flagship stores	Year-round brand image display	Brand story special display wall
High-end beauty boutiques	Anniversary & star product promotion	Product development story display area
Vintage style beauty stores	Whole year retro theme operation	Brand history storytelling display
Cultural and creative beauty stores	Theme activity cycle	Story + product integrated display zone

Recommendation index

★★★★

Types of cardboard displays to consider using

Story wall background
Brand story display rack
Product history introduction cardboard

Customer Photo Wall

Detailed description

Display photos of loyal fans, either when they are using the product or together at an in-store event. Encourage customers to share their photos.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Customer loyalty display photo wall
Chain beauty retail stores	Member activity period	In-store event customer photo display
Internet-famous beauty shops	Punch-in promotion cycle	Customer sharing photo display zone
Brand direct-operated stores	Fan feedback collection period	Loyal customer photo exhibition area

Recommendation index

★★★★

Types of cardboard displays to consider using

Photo wall background
Customer photo displays
Sharing guide display board

Eco-friendly Messaging

Detailed description

Emphasize the brand’s sustainability and environmental protection concepts, and communicate these values by displaying information on the use of environmentally friendly materials, animal-free testing statements, and more.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round brand concept promotion	Environmental protection concept display area
Natural organic skincare stores	Whole year product promotion	Eco-friendly material & product matching display
Green eco-friendly beauty brands	Environmental protection theme activities	Sustainability concept publicity zone
International beauty chain stores	Global environmental protection promotion period	Animal-free testing & eco-friendly information display

Recommendation index

★★★★

Types of cardboard displays to consider using

Environmental information display racks
Sustainability Poster Stands
Environmental protection material display stand

Technology and Innovation

Smart Shelf

Detailed description

Smart shelves using built-in sensors and RFID tags can automatically track inventory and display information when products are taken away. Product details and promotional information can also be provided through the screen.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Large supermarket chain beauty sections	Year-round intelligent retail operation	Intelligent goods shelf centralized display area
Shopping mall comprehensive beauty stores	Digital store upgrading period	RFID smart shelf interactive display zone
High-end brand cosmetic stores	Technology experience marketing cycle	High-value product intelligent display area
Large duty-free cosmetic outlets	Global standardized retail layout	Real-time inventory smart shelf display

Recommendation index

★★★★★

Types of cardboard displays to consider using

Intelligent shelf background wall
Product information display board
Interactive screen stand

Mobile Payment Solution

Detailed description

In addition to the traditional cashier, set up self-checkout machines or support QR code scanning payment and other ways to facilitate customers to quickly complete the transaction. It can be combined with the membership system to provide point accumulation and other services.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic retail stores	Year-round daily operation	Self-service checkout & mobile payment area
Chain community beauty stores	Passenger flow peak holiday period	Quick payment diversion layout
Shopping mall cosmetic counters	Member preferential activity cycle	Membership point & payment integrated area
Airport & scenic spot cosmetic shops	Travel rush hour	No queue self-checkout service zone

Recommendation index

★★★★★

Types of cardboard displays to consider using

Mobile payment guide display
Self-checkout machine background wall
Payment process explanation board

QR Code Scanning

Detailed description

QR code is attached to the product package or display rack, customers can scan it to get more product details, use tutorials, discount information, etc. It can be combined with AR technology to provide virtual makeup trial experience.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round digital marketing	Product QR code information interactive display
Brand flagship stores	New product listing promotion period	AR makeup trial QR code experience zone
Online-offline integrated beauty shops	Omnichannel operation cycle	Scan-code follow & coupon collection area
Imported cosmetic specialty stores	Product popular science promotion	Multi-language product introduction QR display

Recommendation index

★★★★★

Types of cardboard displays to consider using

QR code display
Scanning code guide display board
Product information display stand

VR Virtual Reality Experience

Detailed description

Set up a VR experience area for customers to experience the world of the brand immersively through virtual reality technology. It can be a virtual dressing room, brand history showroom or other creative scenes.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand beauty flagship stores	Brand image promotion period	VR immersive brand experience hall
Large-scale comprehensive cosmetic stores	Technology theme activity cycle	VR virtual dressing room experience area
High-end experiential beauty boutiques	Holiday offline interactive activities	Internet-famous VR punch-in experience zone
International luxury cosmetic stores	Global brand tour promotion	Virtual brand history exhibition area

Recommendation index

★★★★

Types of cardboard displays to consider using

VR experience area background wall
Experience equipment display rack
User guide display board

AI Assistant

Detailed description

Introduce AI-based service robots to provide customers with counseling services, product recommendations and navigation assistance. These robots can interact through voice recognition and natural language processing technology.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Large shopping mall beauty complex	Year-round intelligent service operation	Store entrance AI consulting robot area
Brand flagship stores	Digital intelligent upgrading period	AI product recommendation & navigation service zone
Large cosmetic exhibition stores	Exhibition passenger flow peak	Intelligent customer reception and guidance area
High-end luxury beauty plaza	VIP service upgrading cycle	One-stop AI consulting experience corner

Recommendation index

★★★★

Types of cardboard displays to consider using

AI assistant introduction display
Service function explanation cardboard
Interactive area background wall

Data Analysis Screen

Detailed description

Set up a display in the store to update real-time information on sales data, ranking of popular products, and customer reviews. This not only increases transparency, but also attracts customers’ attention to best-selling products.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round daily operation	Real-time sales data display screen area
Large chain beauty retail stores	Monthly sales ranking update	Hot product ranking publicity display zone
Shopping mall flagship beauty counters	Promotion & discount activity period	Bestseller data & customer review display
Member-based cosmetic stores	Member consumption statistics cycle	Member consumption & popular product display area

Recommendation index

★★★★

Types of cardboard displays to consider using

Data analysis screen backdrop
Sales Data Display
Customer evaluation display board

Gifts & Promotions

Fine Packaging Service

Detailed description

We provide a variety of styles of gift wrapping services, including exquisite gift boxes, ribbons, greeting cards and so on. Specialized gift-wrapping tables can be set up with professional wrapping staff.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Holiday seasons & special promotional events	In-store gift wrapping service counter
High-end beauty boutiques	Gift-giving peak festivals	Premium gift packaging dedicated area
Brand flagship stores	Anniversary & holiday marketing	Professional gift wrapping experience zone
Shopping mall cosmetic counters	Valentine’s Day / Christmas peak	On-site gift wrapping service booth

Recommendation index

★★★★★

Types of cardboard displays to consider

Gift wrapping display stand
Packaging material display stand
Packaging style selection cardboard
Gift wrapping guide display board

Gift with Purchase

Detailed description

When customers reach a certain amount of consumption, a small gift or sample is given. For example, a sample set or a limited edition cosmetic bag is given away with a purchase of 500 RMB.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Regular promotional cycles	In-store gift-with-purchase promotion area
Chain beauty retail stores	Holiday big promotion period	Spending threshold gift display zone
Shopping mall beauty counters	Seasonal new product promotion	Purchase gift matching display stand
Duty-free cosmetic shops	Tourist shopping peak	Limited gift giveaway promotion area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Buy & Give Campaign Display
Giveaway display stand
Activity rules explanation cardboard
Promotional information display stand

Points Reward Program

Detailed description

Introducing the member points reward program, customers can accumulate points every time they shop, and the points can be used to redeem products, discount coupons or other benefits. Points inquiry and redemption terminals can be set up.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round member operation	Membership points service introduction area
Large cosmetic specialty stores	Points double promotion period	Points inquiry and redemption service zone
Brand direct-operated stores	Member anniversary month	Points gift redemption display counter
Online-offline integrated beauty stores	Omnichannel member activity cycle	Points rules & benefits publicity area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Points reward program introduction display
Points inquiry terminal backdrop
Redemption option display board
Membership Benefits Explanation Board

Limited Time Discount

Detailed description

Provide special discounts within a specific period of time, such as limited time discount, limited time buy one get one free, etc. These offers can be publicized through displays or posters.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Holiday & big sale seasons	Limited-time discount prominent display area
Shopping mall beauty counters	Weekend flash sale period	Time-limited offer countdown display zone
Chain beauty stores	Seasonal clearance promotion	Buy-one-get-one promotional display stand
Brand flagship stores	New product clearance & anniversary	Special limited discount publicity area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Limited time discount display rack
Discount information poster rack
Countdown display cardboard
Discount Details Explanatory Cardboard

Member Exclusive Day

Detailed description

Provide special treatment for VIP customers, such as member exclusive day, on which members can enjoy extra discounts, exclusive gifts, and priority trial of new products. Member rest area and exclusive service desk can be set up.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand flagship stores	Monthly member exclusive day	VIP member exclusive service dedicated area
Large cosmetic specialty stores	Quarterly member theme activities	Member lounge & exclusive benefit display zone
High-end beauty boutiques	VIP customer appreciation month	Member priority trial & gift display area
Department store cosmetic areas	Big member festival period	Member exclusive discount publicity booth

Recommendation index

★★★★

Types of cardboard display that can be considered for use

Member Exclusive Day Display
Member benefits introduction cardboard
Exclusive service desk background wall
Member rest area decorative shelf

Social Responsibility

Cooperation in Public Welfare Projects

Detailed description

Cooperate with charities or non-profit organizations to donate part of the sales revenue to specific social welfare projects. A special display area can be set up in the store to introduce the details and progress of these projects.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round public welfare promotion	Public welfare project special display area
Brand flagship stores	Public welfare activity launch period	Donation progress & project details display
Chain beauty retail stores	Charity promotion cycle	Public welfare partnership & achievement display
High-end beauty boutiques	Holiday public welfare activities	Public welfare theme publicity & donation guidance area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Public welfare project display
Donation progress display board
Partner introduction cardboard
Poster racks for charity events

Declaration of No Animal Testing

Detailed description

Clearly identify the brand as free from animal testing and provide the relevant certification mark. A special display area can be set up to explain the brand’s commitment and practice of no animal testing.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round brand concept promotion	No animal testing commitment display area
Natural organic skincare stores	Whole year product promotion	Certification mark & practice explanation zone
International cosmetic stores	Global no animal testing promotion period	Brand commitment public display area
Eco-friendly beauty boutiques	Environmental protection theme activities	Animal protection & no-testing publicity zone

Recommendation index

★★★★★

Types of cardboard displays to consider using

Animal-Free Testing Display
Certification Logo Display Board
Brand promise illustration cardboard
Animal protection information display

Environmentally Friendly Packaging Materials

Detailed description

Use sustainable packaging materials, such as recyclable cardboard and biodegradable plastic. These eco-friendly materials can be displayed in the store and their positive impact on the environment can be explained.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round environmental protection promotion	Eco-friendly packaging display area
Green eco-friendly beauty brands	Whole year brand image display	Sustainable material & environmental impact display
Shopping mall cosmetic counters	Environmental protection theme activities	Packaging material comparison & publicity zone
Chain beauty stores	Environmental initiative promotion period	Eco-friendly packaging promotion display stand

Recommendation index

★★★★★

Types of cardboard displays to consider using

Eco-friendly material display
Sustainability Information Display Board
Packaging material comparison display stand
Environmental Initiatives Promotion Stand

Local Community Support

Detailed description

Support the development of the local community, such as sponsoring local activities and participating in community service programs. A special display area can be set up in the store to introduce the brand’s supportive actions and achievements in the local community.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Year-round community cooperation period	Local community support display area
Community chain beauty stores	Local activity sponsorship cycle	Sponsorship achievements & activity display
Brand flagship stores	Community service promotion period	Community interaction & support action display
Local boutique cosmetic shops	Local festival & activity period	Community partnership & service details zone

Recommendation index

★★★★

Types of cardboard displays to consider using

Community support display
Sponsorship Activity Display Board
Service program introduction cardboard
Community Interactive Photo Wall

Special occasion set-up (4)

Opening Ceremony

Detailed description

An elaborate opening ceremony for the store’s opening. Decorations such as red carpet, balloon arches, flower baskets, etc. can be set up, and a ribbon-cutting ceremony and small performances can be arranged. Provide small gifts or samples to the first customers entering the store.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of new cosmetic stores	Store opening day	New store grand opening ceremony
Brand new flagship stores	Opening week	Opening event & first customer benefit display
Chain beauty new outlets	Opening day & opening weekend	Ribbon-cutting & on-site performance layout
High-end beauty new boutiques	Opening ceremony period	Welcome decoration & gift distribution area

Recommendation index

★★★★★

Types of cardboard displays to consider using

Opening ceremony backdrop
Ribbon Cutting Ceremony Display
Welcome slogan display board
Small gift display stand

Anniversary

Detailed description

Celebrate the anniversary of the establishment of the store, review the achievements of the past year and look forward to the future development. A special display area can be set up to showcase the brand’s historical photos, important events and development milestones. Launch special promotions and limited edition products.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
All types of cosmetic stores	Store anniversary month/week	Anniversary theme display & promotion
Brand flagship stores	Annual anniversary date	Historical milestone & achievement display
Chain beauty stores	Store anniversary period	Limited edition product & promotion display
High-end beauty boutiques	Anniversary celebration cycle	Customer feedback & brand development display

Recommendation index

★★★★★

Types of cardboard displays to consider using

Anniversary backdrop
Brand history display
Important event timeline display board
Limited edition product display stand

Fashion Week Linkage

Detailed description

Collaborate with fashion designers to launch co-branded series and set up a special display area in the store. Small fashion shows or make-up demonstrations can be organized to attract the attention of fashion lovers and media.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Fashion-oriented cosmetic stores	Fashion week holding period	Co-branded series special display
Brand flagship stores	Fashion week promotion cycle	On-site makeup demo & small fashion show
High-end beauty boutiques	Fashion trend release period	Fashion week linkage & media publicity area
Shopping mall premium cosmetic counters	Fashion week related activities	Co-branded product & trend display

Recommendation index

★★★★

Types of cardboard displays to consider using

Fashion Week Backdrop
Co-branded collection display
Fashion show information display board
Makeup demo display stand

Celebrity Endorsement Meet & Greet

Detailed description

Invite brand spokespersons to the store to interact with fans for autograph sessions or photo shoots. A special meeting area can be set up and relevant promotional materials and souvenirs can be provided.

Applicable occasions

Applicable Store Type	Applicable Time Period	Applicable Business Scenario
Brand flagship stores	New product release period	Celebrity endorsement & new product promotion
Large cosmetic specialty stores	Important festivals	Celebrity meet-and-greet & fan interaction
High-end beauty boutiques	Specific promotional activities	Autograph session & souvenir distribution
Shopping mall comprehensive beauty counters	Star promotion cycle	Fan meeting & media publicity area

Recommendation index

★★★★

Types of cardboard displays to consider using

Celebrity meet-and-greet backdrop
Spokesperson poster display stand
Autograph session display stand
Souvenir display stand

This guide covers nine major categories including theme & seasonal display, product classification layout, interactive experience, store environment decoration, technological innovation application, marketing promotion and social responsibility, together with exclusive layout solutions for four major special occasions. Each display method is equipped with clear detailed descriptions, expanded multi-dimensional applicable occasions, recommended star ratings and matched cardboard display type lists, fully adapting to different store scales, brand positioning and operation scenarios. Stores can flexibly combine and match different display schemes according to their own brand style, customer group positioning and actual operation needs, rationally use diversified cardboard display racks, optimize product layout and in-store atmosphere, and ultimately improve customer in-store experience, enhance brand image and drive retail conversion and sales growth.