Canadian Retail Stores: Greeting Card Display Case Customer Case Study

We have clients all over the world and are engaged in international trade; this particular client is from Canada.

A notification chime sounded—we’d received an inquiry email.
In November 2025, we heard the sound of an incoming email. When we saw that the sender’s address was a corporate email account, we had a good feeling about it. Based on our long-term experience, these are usually high-quality, valid inquiries. Sure enough, it was a client from Canada who owns a retail store specializing primarily in greeting cards. They wanted to replace their current display racks in hopes of boosting sales.

The client expressed dissatisfaction with their previous display racks and shared their concerns

The old racks were short and unattractive, and the greeting cards were piled up haphazardly. This failed to spark customers’ desire to buy and lowered the perceived quality of the cards.
Greeting cards themselves aren’t expensive, but they represent people’s hopes for a better life, so they need to look upscale and bring joy to those who see them.

What they wanted was simple: a clean, functional display rack specifically designed for greeting cards, and one that would fit the space of their small shop.

Free Custom Design, Quickly Produced

Based on the client’s core requirements, and after receiving their logo, specific greeting card samples, and the store’s approximate dimensions, we immediately had our designers create a mockup. The client was extremely satisfied—truly, a picture is worth a thousand words. Of course, once the design was finalized, we still needed to fine-tune details such as dimensions, printing specifications, and promotional imagery.

Custom orders require a prototype, which we provide free of charge

We promise to provide samples free of charge, and the associated costs can be deducted from the total amount of the bulk order. Soon, our samples crossed the ocean and arrived in the hands of our Canadian client. The client exclaimed: “It’s amazing—I was able to assemble the greeting card display stand without any tools at all. It’s so convenient.”

Production, Shipping, and Safe Delivery to the Store

Once the client was satisfied with the sample, we proceeded directly to full-scale production—no small-batch runs this time—since the order volume wasn’t particularly large. We shipped the display stands flat-packed, folded and compressed, via sea freight to save the client on shipping costs. By carefully calculating shipping times and production schedules, we ensured the shipment arrived slightly ahead of schedule, perfectly timed for the upcoming holiday promotions.

Simple assembly design, quick deployment, and increased sales

Installing Topwon’s paper display stands requires absolutely no tools. With a little practice, you can set up a display stand in under a minute. Even women can install them on their own with minimal effort. Combined with video tutorials and one-on-one online guidance, deployment was completed quickly. Since these are specially designed greeting card display stands, they addressed several pain points previously mentioned by the owner. As a result, sales reached the expected targets by the end of the promotional season.

All in all, this was a straightforward and smooth collaboration. From receiving the inquiry in November 2025 to the successful delivery of the display stands and helping the client boost sales, the entire process went very smoothly. Who would have thought that a paper display stand like this would turn into a global business?