Case Story: Topwon’s Cosmetics Display Racks Illuminate a German Retailer’s Success
The protagonist of this story is a cosmetics store located in the heart of Berlin, a beloved local destination. It is renowned for its high-end, gentle products that embody German pragmatism. However, the store found itself in a dilemma: its outdated, bulky display racks failed to effectively showcase its product range, which not only reduced customer engagement but also hindered sales. Determined to breathe new life into the store, owner Ms. Schmidt began searching for a professional display rack partner—and her search eventually led her to Topwon.
It all began in late 2024
In China, everyone was busy preparing for the Lunar New Year at the end of the year, and colleagues were gradually taking leave to return home. For overseas clients, however, the concept of the Lunar New Year was unfamiliar, so inquiries continued to come in naturally. While many competitors had already announced their holidays, Topwon still had a diligent sales representative receiving messages on her phone. This hardworking sales representative was actually the owner herself, Wendy. On a speeding high-speed train—even though she was on her way home—she was able to smoothly send messages and handle inquiries thanks to China’s technological advancements. After promptly connecting with the client, she added them on WhatsApp, which made communication much more convenient and brought them closer together.
Identifying Genuine Needs
- Minimalist
- Durable
- Understated and refined
- Clear demarcation of skincare, makeup, and personal care product zones
- Cost control
In-Depth Research into German Consumer Preferences
German consumers value practicality and eco-friendly concepts, and prefer a clean, orderly shopping environment. Taking into account the store’s size and product offerings, we presented a comprehensive, practical solution that won Ms. Schmidt’s approval. Next came the full process of customizing the corrugated cardboard display racks. This project was somewhat different from others, as we were not designing a single display rack style but rather a modular cosmetics display solution. Consequently, we invested significant time and effort into the design drawings and planning, but it was all worth it.
Shipping Method
To meet the cost-control requirements, we opted for the primary shipping method—sea freight—to effectively manage logistics costs. We strictly adhered to the finalized design plan, meticulously printing store signage and product labels. Before shipment, we sent pre-production samples to Ms. Schmidt for approval to ensure every detail met her expectations.
Easy Installation
Three weeks later, the display racks arrived safely. Topwon’s after-sales service team provided clear, step-by-step assembly instructions, allowing store staff to complete the installation in just one day.
Results of Using Topwon Display Racks
With products neatly categorized and thoughtfully displayed, the store exuded a warm and inviting atmosphere, effectively extending customers’ dwell time. Ms. Schmidt shared the encouraging results: sales of mid-range cosmetics surged by 30% during this promotional campaign, and the store’s overall revenue increased by 18%. While the success of this promotion reflects the client’s overall strength, it was also significantly influenced by the custom display stands and solutions provided by Topwon.
In short, since this successful promotion, this German client has become a long-term partner. Because the paper display stands are so convenient, flexible, and quick to design, they reach out to us for new custom solutions whenever there is a major holiday or a promotional event.
