Carboard Display Rack Case Study for Sports Shoe Chain Stores

In fact, many of our customers are willing to help promote our brand. For instance, some international customers on our website have even assisted in creating promotional videos. However, most customers cannot directly mention their company names due to commercial confidentiality. The client for this collaboration is a well-known American sports and streetwear sneaker chain. They specialize in streetwear sneakers and athletic footwear, targeting a predominantly younger demographic.

Specific Customer Requirements

1. Optimize store layout and customer flow

2. Cost control requirements

3. Rapid display rack installation to accommodate fast-paced product rotations and minimize setup costs

4. Highlight the brand’s fashion-forward and trendy characteristics

5. Compliance with U.S. environmental regulations

Of course, these requirements were refined through multiple discussions with the client. In most cases, customers won’t articulate their needs so explicitly or list them item by item. Such insights require collaboration between sales personnel and technical experts with years of industry experience.

For specific procedures, refer to the custom display rack production process.

Final mass-produced athletic shoe display rack specifications:

1. Material: High-strength corrugated cardboard meeting U.S. import standards for corrugated base paper. High load-bearing capacity, recyclable. Paper-based material offers lower costs, meeting basic client requirements.

2. Cardboard display rack dimensions: 420×420×1750mm

3. Display structure: Multi-tiered design maximizes space utilization for increased shoe display capacity

4. Tier configuration: Four adjustable-height levels accommodate varying heights of high-top and low-top sneakers

5. Visual presentation: Brand-specific promotional graphics printed on the rack surface complement existing store lighting, reducing costs.

6. Packaging & Shipping: Utilizes Topwon’s tool-free folding structure with flat-pack design, reducing shipping costs by approximately 60% compared to traditional display racks. Tool-free assembly allows setup in seconds once mastered, as demonstrated in the video.

In summary, this U.S. client expressed high satisfaction with Topwon’s custom corrugated display racks, which perfectly met their requirements. Having initiated contact in 2025, they became a loyal customer after our first collaboration. Whenever large-scale holiday promotions arise, they consistently choose to reorder Topwon’s corrugated display racks to support their marketing campaigns.