Tips for displaying five different beverages

Beverages are one of the hot retail items in the summer, and when people have already purchased their citation displays, they still need the right display methods and techniques. The following topwon will share with you five different beverage display skills, so that your beverage sales grow up,Tips for displaying beverages:

Tips for displaying beverages-[Beer] The king of summer sales, there are ways to display!

Golden formula: the main brand pile head volume display + local brand flanking help

📍 Heap head location: main channel intersection > C position in the wine and beverage area > cashier line surrounding

🎯 Promotional strategy:

🔹Be sure to kill: the whole case full reduction + open the lid sweep code prize (such as “open the can to win tickets to the UEFA Euro Cup”)

🔹Brand gradient: head brands do pop-ups (Yanjing/Qingdao) + local brands push specialties

Display mantra:

“Cost-effective beverages take the lead, expensive ones take the back seat; Listening packages are placed on the top shelf, barrels sink to the bottom shelf”

Tips for displaying beverages-🥤[Carbonated drinks] young customer base reaper

Product selection tips:

Community stores: 2L family pack + full case combination (with summer barbecue theme ground pile)

Business district stores: 200ml mini cans + Netflix flavors (white peach/cherry blossom limited models)

Cold knowledge: for every 1℃ lower in the refrigerated area, sales increase by 7%! (Be sure to check the freezer temperature)

🍹 [Juice Drinks] Housewife’s Favorite

Associated sales combo:

1. Juice + baking area: set up a “family breakfast package” pile header
2. High concentration juice + health care products area: to create a “light meal replacement” scenario

Display mnemonic:

“Orange juice and apple play the vanguard, hawthorn and grape guard the rear; small bottles attract attention on the top, and the whole box promotes stocking up”.

💪[Functional Drinks] Scenario Marketing Tools

Three major scene display method:

|Type|Golden Position|Related Products|

|Sports Drinks|Checkouts/Sports Equipment Area|Towels/Sports Equipment|

|The most important thing to remember is that you have to be able to get your hands on the best products and services for your business.

|Vinegar Drinks|Cooked Food Zone|Barbecue/Fried Food|

🍵 [Tea Drinks] Refrigerated Zone Dark Battle

The key to victory:

New Netroots flash mob (weekly updated theme)

Customized “Spicy Set Meal” (with hot pot base/spicy snacks)

Refrigerator layering strategy:

🔥 top layer: 4 ℃ chilled pop-ups

❄️ Middle Tier: 8°C regular

💰Bottom tier: full case hoarding loads

In short, different beverages need different display techniques, according to their corresponding different functions and attributes, the need to take the strategy is also different. More Display