Stationery store cardboard displays of the five principles

The Diversity of the Stationery Field​

Many people define the stationery field as part of the FMCG industry. To some extent, low-end stationery products do have the characteristics of fast consumption and low price. However, the stationery field is a large category, including student stationery, art supplies, office stationery, consumables, office supplies, accounting equipment, each with its own unique features.​

The Complexity of Stationery Commodities​

Stationery commodities are not only limited to low-end fast-consuming products and luxury consumption products, but also have intersections with other industries such as electronic products.​

The Misunderstanding of Stationery Store Owners on Display​

Due to the diversity and complexity of stationery, many stationery store owners do not pay much attention to stationery display, even thinking that display is just putting goods neatly. In fact, at this stage, the key commodities in stationery store operations are all small items like writing instruments and desktop utensils.​

The Need for Good Display of Stationery​

These kinds of merchandise have serious monomerization, and can even be said to be overcapacity goods. Without good display, it is difficult to highlight the goods and attract customers to buy, thus failing to achieve the “thrill of goods attracting purchases”.​

The Role of Excellent Stationery Display​

When stationery is treated as a commodity, how to better highlight its characteristics? Excellent stationery display methods can maximize consumers’ impulse to buy, and using good cardboard displays is also an important means to increase market sales. Therefore, the technical display of stationery is very important.​

Stationery Store Cardboard Displays of the Five Principles​

Stationery store cardboard displays of the five principles – one:at a glance

Stationery store stationery types to be distinguished by the role of characteristics. Writing utensils, stapling supplies, storage and organization of stationery, art sketches to be separated out of the display, consumers can be the first time very clear store construction system partition, stationery store managers can also be very established to understand the exhaustive parts of the pile of goods, convenient summary. The stationery should be facing the consumers, and the price tag should be fixed under the first product as the starting point of the product area and the intersection line of the neighboring products. In addition, the merchandise display part is in line with the consumer’s habit of shopping, for some periodic, holiday period, new products sales promotion product area and special price area of the merchandise display should be obvious, conspicuous, so that consumers can figure out the meaning of the goods expressed.

Two:Convenient choice

Stationery display to enable consumers to have a more purposeful selection. Similar commodities have different styles, colors, specifications, display to facilitate consumers to distinguish and choose. Series products should be displayed vertically (also called vertical display). Vertical display can make series of products reflect the linear generalization, so that consumers can see at a glance. Series of products vertical display will make 20% to 80% of the product sales increase, more convenient for consumers to choose. For example, the heart of the pen products can be in accordance with the color (blue, black, white and red) area of three large, and each row from left to right in accordance with the nib specifications to carry out the descending order.

Three:easy to take

Stationery Display Components Should Be Reasonable and Convenient​

The setting of stationery display components should be appropriate and easy to access.​

Place Items by Weight and Size in Layers​

Light items should be placed on the upper layers of the shelves, such as books, picture albums, backpacks, etc.; heavier and larger items should be placed on the lower layers of the shelves, such as printing cardboard, paint boxes, A4 cardboard, etc.​

Precautions for Fragile Items and Ground Stacking​

For fragile items, attention should be paid to inspection and protective measures should be taken. Goods stacked on the ground should not be too high or too large, preferably not exceeding 1.4 meters. At the same time, do not pile up too much inventory around the ground stacks and cardboard display racks. On the one hand, it will make the store look untidy; on the other hand, too much inventory is very easy to cause safety accidents such as hitting consumers.​

The Distance Between Shelf Items and Baffles Should Be Appropriate​

If it is inconvenient for consumers to pick up goods, they will feel annoyed, which will greatly reduce their impulse to buy. Therefore, there should be a distance between the goods displayed on the shelves and the upper baffle, so that consumers can reach in and take the goods. This spacing should be appropriate enough for the hand to fit in. Too wide a spacing will affect the utilization rate of the shelves, and too narrow a spacing will make it impossible for consumers to pick up and place goods smoothly.

Four:neat and clean

Stationery store shelves to maintain neat, every once in a while to get the shelves clear, clean up the work. Maintain the shelf neat and tidy at all times, all the goods must be cleaned, neat, no damage, waste, dust, otherwise, the consumer’s impulse to buy may drop to ice degree.

Stationery store cardboard displays of the five principles – Five:First in, first out method

Timely Replenishment of Goods on Shelves​

When goods are first displayed on the shelves, as time goes by and they continue to be sold, replenishment must be carried out.​

The “First-In-First-Out” Display Method​

To put it bluntly, the “first-in-first-out method” refers to releasing goods in the order of their arrival time. Goods that have been displayed for some time should be moved to the outer edge of the shelves, and new goods should be filled in at the back of the shelves.​

Risks of Not Following FIFO Standards​

If the FIFO display standard is not followed, the goods in the back row may never be sold. For example, pens, correction tape, correction fluid, and watercolor pencils have a shelf life, and if they are stored for a long time, their usability will be reduced.​

Handling Near-Out-of-Stock Items​

When a product is about to be out of stock and new merchandise cannot be replenished temporarily, the goods at the back must be moved to the front of the shelf for display. It is never allowed to have gaps in the front of the shelf.

In short, the above is the stationery store cardboard shelf display of the five principles, of course, different stationery stores may also have different needs because of their own store, and the use of different display, but the above five basic principles of display are basically the same.