How to Utilize Corrugated Cardboard Book Display Racks

The role of display racks extends beyond merely holding books for sale in retail spaces or public venues; they serve as powerful promotional tools for books. Without needing to flip through pages, customers can grasp a book’s nature or brand simply by seeing the display. The rack’s form and the promotional space it offers create excellent “manufacturing grounds” for brand image, strategically leveraging the book carrier to enhance selling points. Below, Topwon breaks down how to leverage book display stands through three key areas: the top, bottom, and single-tier book trays.

Display stands feature three primary promotional spaces: the top, bottom, and single-tier book trays.

How to Utilize the Top of Book Display Stands

The top is ideal for brand name promotion. For example, display the publisher’s name or key book details.

How to Utilize the Bottom of the Display Stand

The bottom is ideal for visual book promotion. For children’s books, consider featuring silhouettes of characters from the story.
The stand’s base includes swivel casters with brakes for easy mobility. The three-tiered book trays rotate. The exterior features electrostatic powder coating, with customizable dimensions and colors.

Utilizing Single-Tier Shelves

Promotional space on single-tier shelves should primarily feature book pricing and discount offers.

In summary, corrugated display racks serve not merely as book storage but as platforms for showcasing, promoting titles, and amplifying brand visibility. By strategically considering the top, bottom, and single-tier shelves as distinct components, one can adopt a multidimensional approach to optimizing the display rack’s functionality.