Three must-have features of a great paper display stand

Function is the core element of product design and the ultimate goal of product design. In the design of paper display racks, there is no exception. Whether it is the utilization of corrugated paper materials, the selection of node structures, or the treatment of modeling forms and processes, the core of the “function” of the display racks cannot be separated from the design of paper display racks. Features of a great paper display stand for you.

From the perspective of modern packaging, paper display racks have changed the traditional way of displaying goods, utilizing the unique form of the display racks to make consumers pay attention to, show interest in, desire for, and memorize a series of psychological activities before purchasing the goods. In the process of paper display design, in addition to the use of color, text and patterns and other decorative design elements to reflect the function of POP advertising, but also to meet the display of commodities, convey information and sales of commodities function. According to the material and spiritual utility of packaging products to consumers, the function of products can be divided into: practical function, cognitive function, aesthetic function.

features of a great paper display stand One: Practical function

Practical function is the most basic function of a product, which satisfies some material or cultural needs of people through the process of material, energy and information exchange accomplished by the product itself. Practical function is the fundamental difference between design products and art works, in the process of commodity sales, paper display stand must meet the requirements of commodity placement and display.

According to the actual needs, a reasonably designed paper display stand must be able to give the user a sense of security and convenience, and should also have a reasonable size and dimensions to facilitate the consumer’s choice and access to the goods. For corrugated cardboard display racks, their specific performance is reflected in the ease of operation during installation and dismantling, as well as the safety of displaying and showcasing goods during the sales process.

Cognitive Functions

With the emergence of new retailing methods such as supermarkets and warehouse-type shopping malls, there are more and more self-services in the consumer field, and POP corrugated cardboard displays are gradually becoming silent salespersons. By making the products more distinctive and identifiable, the products can stand out from the many other products in the same packaging form, and at the same time, the unique style of the paper display form also reflects the quality image of the products themselves and the corporate culture.

The rich language of modeling makes the corrugated cardboard display stand have a good cognitive function. It also provides a way for consumers to communicate with their emotions. At the same time, it greatly stimulates consumers’ visual, tactile and auditory senses, making them feel the joy of shopping and thus arousing their interest in the products displayed on the display racks, and arousing their potential purchasing consciousness.

Aesthetic function

The Embodiment of Product Aesthetic Value

We can only perceive beauty in images, and all aesthetically valuable things possess some form of imagery. We mainly perceive the aesthetic value of a product through its external form features. These features give us a pleasing feeling, arouse our interest in life and the value of the experience, and make the product have an affinity for us.

Display Racks Enhance Product Appeal

We use display racks in stores to make the goods more attractive. When people purchase goods, they not only pay attention to the quality but also consider various other factors. Artistic and aesthetic display racks can enhance the appeal of the goods, delighting consumers. Even when static, these display racks can endow the goods with an aesthetic quality and arouse consumers’ shopping interest through a silent language.

Poor – quality Display Racks Dampen Consumer Interest

On the contrary, rough and poorly – formed displays will directly reduce consumers’ desire to buy. Even if the goods themselves feature superior quality and outstanding characteristics, consumers will still ignore them.

In short, when designing paper display racks, we always incorporate three key functions: “practical function”, “cognitive function”, and “aesthetic function”. Based on these functions, we provide terminal display, visual marketing solutions, and produce display props for our customers’ goods. By doing so, we can fully satisfy and achieve our customers’ display needs.