Creative Display of Summer beverages in Supermarkets

Summer is the peak season of supermarket beverage sales, do a good job related to display is naturally very critical.

1.know the location skills

Shelf display selection: the same kind of goods in the same store, due to the location of the shelves are different, will cause a huge change in sales.

Shelf gold position: 60-4000px flat visible, reachable, shipment rate of 50%;

Sub-position: 4000px-4500px, 750px-1500px, shipment rate of 30%;

Upper and lower end: above 4500px, below 750px, shipment rate of 15%.

In addition, the walking direction of consumers in the store, the vast majority of one-way walking, very few people will walk back and forth in an aisle of a store. Ordinary people’s sense of direction is mostly to the right, will pay more attention to the right-hand goods, so the same channel, often the right side of the flow direction of the shelves than the left side of the good.

2.To learn to take advantage of the situation

In the absence of a fixed, specially designed headers and display racks, will be boxed products according to the box structure and trademark printing format reasonable cutting, generally trapezoidal profile to the lower waist to the front, not only can make the product fully displayed, but also the use of the box for simple display.

Cut box display: to cleverly use the “evening art”. For example, near or opposite the cash register, or summer freezer is a consumer often stay in the area, can be deliberately placed in its vicinity “to take advantage of the situation”, to enhance the attention.

Should display the main brand of the main specifications, product packaging should be facing the front of the consumer, the height should not be too high or too low, to be easy to take.

3.There is always one for you

Stacked box display: pay attention to the stability of the bottom of the mat, you can use the cross-pile method, POP and product packaging should face the front of the consumer, the height is appropriate, easy to take.

Island floor display: located in the center of the main channel, you can get the products from four directions, in addition to the bottom layer of all cut boxes and to reveal the logo.

Trapezoidal floor display: back to the wall, you can get products from three sides, layers of indentation.

Pyramid display: quadrilateral, under the big on the small, a circle of multi-layer display.

Of course, if you want to do a good job of vivid, innovation is essential. Assembling beverage bottles into bicycle shape makes people’s eyes shine. Special display, especially effective.

In addition, the supplemental products should follow the principle of from back to front, from top to bottom; display the best for a product specification, and for large packages. The height of the pile should be convenient for consumers to take prevail; the ground pile must have obvious promotional information or price often mark; the ground pile must be surrounded by the company’s mantle or affixed POP.

Additional benefits: By the way, a group of foreign related display modeling, although not all beverage display, but the beverage display will be inspired. Picture quality is limited, forgive me.

The purpose of creative display is to attract customers’ attention and improve the sales of displayed goods, but not to do display for display, into the mire of dogma. Topwon is a manufacturer from Shenzhen, China specializing in beverage display racks, using custom beverage display racks to achieve a variety of different beverage display ideas. Various actual examples and styles can be found in the Beverage Display Racks section.