Dragon Boat Festival Corrugated cardboard Drinks Promotional Display Solutions
By Shenzhen Topwon Group Co.,Ltd
Jun 01, 2025
I. Core Design Principles
Aim at “low-cost rapid implementation + strong festival visual impact”, remove complex electromechanical devices, retain the main outline of the dragon boat and Dragon Boat Festival elements. Achieve 30-minute quick assembly through structural optimization, with the cost of a single unit controlled at 80-120 RMB, suitable for promotion scenarios such as supermarket display piles and channel end frames.
II. Simplified Modeling Design
(A) Basic Dragon Boat Frame
Plane Dragon Boat Modeling
Adopt double-layer BC flute corrugated paper to cut the side view of the dragon boat. The dragon head at the bow is simplified into a silhouette carving (retaining the outline of dragon horns and dragon beard). The height of the boat body is 120cm, the length is 150cm, and a 20cm rectangular base is added at the bottom.
Hollowed-out Zongzi Decoration
Cut hollowed-out zongzi patterns (15cm side length) with corrugated paper on both sides of the boat body, arranged at intervals of 30cm, and the backlight box effect (optional LED light strip) can be revealed inside.
(B) Themed Color Scheme
Main color
Red corrugated paper (Pantone 186C) for the dragon boat frame, green (Pantone 362C) for the reed leaf decorative strips.
Text color
Print promotional copy such as “Dragon Boat Festival Special Offer” and “Iced Goodies” with yellow fluorescent ink, font size ≥ 120pt.
III. Practical Display Structure
(A) Three-layer Step Display Stand
Layer | Height (cm) | Display Mode | Load-bearing |
Bottom layer | 30 | Flat laying of full cases of beverages | ≥30kg |
Middle layer | 60 | Inclined placement of 12-bottle display packs | ≥15kg |
Upper layer | 90 | Vertical placement of 6 bottles of main products | ≥8kg |
(B) Detail Optimization Design
- Anti-slip Corrugation Treatment: The surface of the display stand is stamped with diamond-shaped anti-slip patterns, and the friction coefficient ≥ 0.6 (GB/T 20095-2006 standard).
- Detachable Guardrail: A 5cm high corrugated paper guardrail is set at the edge of the upper layer, fixed with velcro for convenient access to beverages.
- Price Tag Slot: A 2cm wide slot is reserved at the front of each layer, into which A4 promotional price tags or POP posters can be inserted.
IV. Quick Assembly Structure
(A) Plug-in Components
L-shaped Connectors
3mm thick corrugated paper is stamped into L-shaped angle codes, and the dragon boat main body is connected to the base through 8mm diameter slots.
Folding Display Stand
The three-layer display stand adopts a “Z”-shaped folding structure, which is fixed with plastic pins after unfolding (≤10 parts per set).
(B) Assembly Timing
Single-person operation
15 minutes to complete the main body assembly, 10 minutes to complete the decoration pasting.
Storage volume
Thickness ≤ 10cm after folding, 0.15㎡ per unit.
V. Cost Control Plan
(A) Material List (per set)
Item | Specification | Quantity | Cost (RMB) |
BC flute corrugated paper | 1.2m×2.4m×3mm | 2 sheets | 35 |
Color printing film | Customized Dragon Boat Festival patterns | 1 roll | 20 |
Plastic connectors | L-shaped pins | 8 pieces | 10 |
Auxiliary materials | Double-sided tape + environmental protection glue | 1 set | 5 |
(B) Production Cycle
Regular orders
Delivery within 24 hours (no proofing required).
Customized printing
Complete pattern printing and cutting within 48 hours.
VI. Supermarket Promotion Adaptation Design
(A) Promotion Information Enhancement
Giant Hanging Flag Position
Reserve 30cm×80cm hanging flag holes at the top of the dragon boat to display promotion information such as “Full Reduction Activity” and “50% Off for the Second Item”.
Tasting Area Expansion
A 15cm wide tasting table (load-bearing ≥5kg) can be folded out from the side of the base, with a supporting cup holder slot.
(B) Supermarket Environment Adaptation
Anti-collision Rounded Corner Treatment
All exposed corners are treated with 5cm radius rounded corners, in line with supermarket safety standards.
Ground Pile Marking Design
The four corners of the base are printed with warning words “Promotion Ground Pile, Do Not Move”, with font height ≥5cm.
VII. Optional Upgrade Modules
Simple Refrigeration Bag
A non-woven ice bag (2L capacity) can be hung under the upper display stand to maintain the low temperature of beverages for 2 hours.
Voice Prompter
A battery-powered voice sticker can be pasted at the bow position to play the voice of “Dragon Boat Festival Special Offer” when sensing the approach of people.
QR Code Floor Sticker
Round QR code floor stickers can be pasted around the base, and scanning the code can receive supermarket coupons.
This plan retains core promotion functions through subtraction design. A single display stand can display 80-120 bottles of beverages, suitable for short-term promotion of 7-15 days during the Dragon Boat Festival in supermarkets. If you need to adjust the size or increase the brand LOGO printing position, please feel free to inform the specific requirements.