Why the beverage industry should go for differentiation

In the case of full product competition, price war is not an optimal strategy, but should find ways to do differentiation.So why should the beverage industry also do differentiation?
Today Topwon will talk to you about why the beverage industry should take the route of differentiation?

(1) Many categories, the beverage market has entered a period of full competition

Carbonated beverages, water beverages, juice beverages, tea beverages, functional beverages, etc. together to divide the market, and has entered the era of full competition by Pepsi, Coca-Cola, Master Kong, unification, Gadobao, Wanglaoji, Nestle, Wahaha, and a variety of brands.

(2) The market pattern has basically been finalized, and the threshold of entry is high.

Nowadays, within the beverage industry, the market pattern has basically been determined within the category, if new entrants want to achieve certain achievements, it is quite difficult.

(3) Spell water, than the nutrition, beverage promotional wars to play the “health card”.

As consumers are increasingly concerned about health, product consumption also tends to choose healthy beverages, such as drinking water, fruit and vegetable juices, plant protein drinks, herbal tea, sports drinks, and high sugar content of carbonated beverages, tea beverages are no longer favored as in the past.

(4) Healthy drinks are gaining momentum, and participants from both inside and outside the industry continue to

Appeared to lead the beverage industry’s health and wellness tide, and now companies have been choosing this direction of development. For example, the development of honey pomelo tea and loquat lung tea by enterprises in the industry; most of the enterprises outside the industry are pharmaceutical companies, which have many advantages in research and development, raw materials and so on.

(5) The trend of marketing with the help of large projects, “binding” music, happiness, the World Cup and other elements

In recent years, the beverage industry has paid more attention to participation in variety shows and big events and advertising. “Binding” music, happiness, the World Cup and other elements.

In short, according to the influence of the above factors, in order to make a difference in the beverage industry, you need to take the route of differentiation. Of course, differentiation can start from many aspects, such as the product itself, making a drink that is not quite the same as the market. The simpler way is to come up with a variety of promotional ideas for beverages, such as using topwon’s cardboard beverage display racks to realize a variety of different beverage display ideas, and then in the display, promotional aspects and other beverages to form a differentiation, increase sales, and increase profits. Cardboard display stands are a cost-effective promotional tool, and because they are made of corrugated paper, which is recyclable and environmentally friendly, they are favored by major beverage manufacturers.