Poor lighting and inadequate ventilation are major pitfalls in retail store design

Although Topwon is primarily a manufacturer of display racks, over a decade of continuous engagement with retail store clients has equipped us with substantial expertise in retail store design. Today, we’d like to share a key insight: poor lighting and inadequate air circulation are major pitfalls in retail store design.

Poor lighting and inadequate air circulation are common mistakes in retail store design:

Every retail store has inherent factors that impact shopper comfort. Lighting should properly highlight products. Ventilation should not blow directly onto shoppers standing in checkout lines or near delicate point-of-sale displays.

Recommendation: Common mistakes in retail display rack design and how to avoid them

Tips to prevent this error: Pay attention to lighting and airflow. Keep shoppers focused on products rather than distractions like restroom doors, fire extinguishers, fitting rooms, or other necessary but unappealing elements.

In summary, all retail stores require a functional, practical, and aesthetically pleasing display layout and design that suits both your product type and customer interests/habits.

Topwon’s flagship paper display racks serve as a crucial tool for boosting retail sales. Beyond initial design planning for new stores, custom-designed paper displays can be utilized seasonally or during promotions to highlight different key products, effectively achieving marketing objectives.