12 Common Display Terminologies

In the display industry, how to arrange display fixtures to attract more customer spending is not only significantly influenced by the design of the fixtures themselves but also closely tied to the arrangement methods. Within this field, there are several specialized terms. Topwon’s senior editor shares twelve key terms from the display industry:

Emphasis——Highlighting:

Drawing attention to specific items within a display, typically serving as the focal point.

Endcap Display:

A display positioned at the end of a fixture; a display space facing the entrance aisle for complementary products, designed to attract consumers for additional or impulse purchases.

Faceout Fixture:

A display fixture where products are positioned with their front facing the viewer.

Fashion Image:

The position of a store’s products within a fashion cycle or fashion bell curve; a tool used to predict the trajectory and direction of specific trends, concepts, or products.

Fixture:

A rack, shoe wall, or other prop used to hold and display merchandise or product categories.

Floodlights:

Incandescent bulbs that project a wide beam of light onto a specific area.

Floor Fixture:

A merchandise unit used to hold and display goods within a store or department; e.g., round displays, square displays, T-shaped displays, multi-purpose fixtures, etc.

Floor Plan:

A schematic sketch or drawing of a store or department’s floor space, depicting wall areas, aisles, and fixture placements.

Fluorescent Light:

Provides flat light with minimal shadows; a low-cost, efficient source for general store illumination; does not emphasize product texture or color.

Focal Point:

The dominant or emphasized element in a display or merchandise arrangement; the central point of a display where the viewer’s gaze may begin its movement to observe other items within the display.

Fourway Faceout Fixture:

A four-armed rack used to hold and display merchandise or product categories; it simultaneously presents the front view of four distinct product categories or garments, one per side.

Free-Flow or Maize Floor Plan

A store layout where fixtures lack fixed positions or aisles; traffic flow is determined by fixture placement direction or angle, arranged in informal, non-linear groupings.

In summary, the merchandising industry employs extensive terminology and specialized content. To transform diverse display concepts into reality, one must begin by mastering these merchandising terms to build a solid foundation.