5 Ways to Promote Your Drinks

Just because you have purchased a beverage display does not mean that the task of promotional displays is complete. Remember, beverage displays are just one of the promotional tools, one of the assets to realize different beverage display ideas. However, in order to effectively increase beverage sales, beverage display racks need to be combined with a series of promotional methods, which can achieve even better promotional purposes. Below China Topwon beverage display source manufacturer will introduce to you the 5 methods of beverage promotion:

Visual Bombardment

Pile height = average height of the customer base ± 20cm (data measured to enhance the conversion of 37%)

Ground pile must be equipped with rotating display rack + LED scene lights (such as beer area simulation bar lighting)

Suspense marketing method

Case: an orange juice promotional speech

“Shocked! xx orange juice contains 3 times vitamin C?

(Flip the card to reveal the secret → sweep the code to see the orchard live → order 5 yuan off)”

Price band combinations

|customer unit price | percentage | representative of the product | words design |

|38RMB|35%|Basic Listening Pack |“Quench Your Thirst at Your Fingertips Value Choice”|

|915RMB|45%|New Netflix products|“Little Red Book” |Thousands of people planted the grass

|RMB 1,630 | 20% | imported / craft brewing | “light luxury life standard” |

Giveaway Revolution

Say goodbye to cheap giveaways! Trial push:

Video platform weekly card (cost $3/pc, conversion rate increased by 21%)

travel coupon pack (joint Ctrip/DDT resource replacement)

beauty samples (attract female clientele, cross-drainage)

Data Nuggets War

Must do 3 things after promotion:

• Sweeping code coupon conversion rate TOP5 products
• associated shopping basket data (example: 65% of people who buy beer will buy peanuts)
• Heat map of customer stay (analyzed by monitoring AI)

The above five promotional methods are commonly used methods and effective magic weapons, but in addition to these, the store manager also needs to do some execution actions every day.

Action list (store manager must check daily)

1. [Morning shift] check the freezer temperature (carbonated / tea drinks ≤ 5 ℃, beer ≤ 8 ℃)
2. [Midday peak] Pile replenishment warning (best-selling products inventory <20% immediately replenished)
3. [Evening shift] inventory tasting loss (control <3%, over the amount of need to check the sneak drink loophole)

In short, the beverage display is one of the tools to achieve the beverage display creativity, with a variety of promotional methods, pay attention to the list of actions in the daily management, as well as the combination of their own accumulated experience to complete the promotion together, in order to maximize beverage sales.